The Ultimate List of Digital Marketing Tools

Digital marketing has transformed the way we do business, and it continues to grow rapidly as new tools are invented and more people take advantage of them. To help digital marketers stay up-to-date with their toolkits, I created this list of digital marketing tools to make it easy to find what you need quickly and easily. In no particular order, here are some of the top digital marketing tools out there right now.

SEO

• Search engine optimization is an important part of digital marketing. Search engines rank websites based on their relevance to search terms, and SEO can help you drive traffic to your site by getting more relevant webpages ranking higher in the search engine results pages (SERPs). SEO encompasses a number of different strategies, so it’s important to know which ones will work best for your business.

• There are five main elements that go into optimizing a website for search engines: content, links, keywords, authority, and conversion optimization. Digital marketers use tools such as Google Adwords and Facebook Ads to get found online through paid advertising. Some tools are specifically designed for social media marketing such as Hootsuite or Buffer, but many tools can be used across channels including Twitter, Facebook, LinkedIn, YouTube, and Instagram.

PPC

Setting up PPC campaigns can be a daunting task, but it doesn’t have to be. With the right tools and guidance, you can start running successful PPC campaigns in no time. Here are a few tools that’ll help you make the most out of your advertising efforts:

– Google Analytics: This is a tool that offers website owners insight into their traffic and conversion rates. It also provides feedback on how users navigate through the site. If you’re looking for an easy way to collect data, this is a good option.

– Hootsuite: Another great social media management tool, Hootsuite has everything you need to manage all your accounts from one dashboard. From scheduling posts, Hootsuite makes it easier than ever to engage with your followers.

– Adobe Social: Adobe’s Social Media Management Platform integrates with other Adobe products so that you don’t need any additional software for publishing content or managing comments. As a bonus, this tool includes video editing and design capabilities as well. – Hashtagify: The hashtag is an essential part of digital marketing because it allows you to connect with people who share similar interests. Hashtagify helps find trending hashtags quickly and easily so that you don’t spend too much time on research.

– Followerwonk: You can use this tool to find influencers, potential customers, and people who might share your interests.

Email Marketing

1) Campaign Monitor – Tracking important metrics like open rates, click-through rates, spam complaints, and more.

2) MailChimp – Send targeted emails with segmentation campaigns across a range of channels including Facebook Ads and Google AdWords.

3) Hello Bar – Mobile-optimized tool that prompts people to subscribe to your newsletter or download your app after they’ve been on your site for just seconds.

4) Hootsuite – Allows you to monitor and manage social media profiles across the major networks in one place.

5) SocialOomph – A social media management service that offers bulk scheduling, automation services for Twitter and Facebook, and more!

6) BuzzSumo – Content analysis tool for finding popular content based on keywords and topics.

7) Unbounce – An easy-to-use landing page creator with over 200 templates from which to choose.

Social Media Marketing

Facebook, Twitter, Instagram, and Snapchat are the most popular social media channels. Facebook offers many different options for running an ad campaign with the ability to target specific demographics and interests. Twitter has a strong presence in the world of sports and entertainment as well as being a platform with a wide reach. Instagram is ideal for brands looking to connect with a younger demographic because it has such a young-skewing audience. It is also really easy to use ads on Instagram, making this app an excellent option for those looking for quick results. For example: if you have ever wondered how to delete your Facebook account without deleting your profile pictures, photos or friends first you can do so from within Instagram!

Content Marketing

There are many tools you can use when trying to succeed with content marketing and some are free while others are paid. One great way to save time on your blog is by using a tool called WordPress which allows you to update your blog quickly and easily. The other is by using Grammarly which checks for grammar mistakes as well as typos that may have been made during typing. It’s a handy resource for bloggers who want their work to be presented professionally, even if they don’t have any formal training in the subject.

If you need help coming up with ideas for your next post, then head over to Brainstormer, an online tool that will generate topics and headlines for you.

Affiliate Marketing

In affiliate marketing, the affiliate will earn a commission for referring a sale to the advertiser. This is a great way to make extra money from home because you are not going out and trying to sell products. You simply drive traffic to an online store and get rewarded for it. The commissions can range from 5% to 50% depending on what the company offers. There is no limit to how much you can earn in affiliate marketing. If you have any technical skills then there are many ways that you can monetize them to turn them into passive income streams. For example, if you’re good at making videos then why not use YouTube as a platform for your videos? If people enjoy your content and subscribe to your channel, YouTube pays between $0.1-$3 per 1000 views.

Influencer Marketing

One marketing tool that has become popular in the digital world is influencer marketing. Influencers are individuals who have a large following on social media and blogs. Companies will often pay influencers to promote their product or service in order to reach a larger audience. The most popular influencer platforms are Facebook, Instagram, Twitter, Snapchat, YouTube, and Pinterest. However, it’s worth noting that not all influencers offer paid services – some prefer to use their social media presence as a way to increase brand awareness for free. A/B testing: It can be difficult to know what works best when it comes to digital marketing because there are so many variables. A/B testing helps businesses determine which design or advertisement resonates with consumers the best.

Native Advertising

Digital marketing is a complicated game, but it doesn’t have to be. Integrating native advertising is one way you can get your message out in a more natural, cost-effective way. This type of content is especially great for targeting millennials or mobile-savvy audiences. Native ads are created and distributed by the company that owns the platform or site you’re using. For example, if you were visiting Google Search on your desktop computer, then a search ad would appear at the top of the page;

if you were reading an article on Facebook’s website, then an ad would appear at the bottom of the page.